The internet has made shopping quicker, easier and more widely accessible. With just the click of a button, you can search, select and purchase an item and have it shipped directly to you in minutes. This type of booming business is called ecommerce, and for any company nowadays, the capability for ecommerce is a necessity. That’s why for many companies in big cities like Los Angeles, Austin, San Francisco or Dallas, ecommerce web site design & development is a huge goal for this business year.
For us at Cowgirl Interactive in Dallas, ecommerce web design is a huge facet of our business. The need for ecommerce websites is growing at a startling rate, and we’re glad to help out companies across the country get their products and services available for purchase on the web.
We’ve been in the web business so long that we have ecommerce web site design & development down to a science.
The key to our success in Dallas ecommerce web design is a unique balance of research and design savvy-ness. We start with thorough keyword research on the company, and discover who their customers, what they’re searching for and how best to reach them and get them to buy. That research will be the basis for our entire web design plan.
The keywords we determine are best for reaching a company’s customer base will be used in the ecommerce site’s copy, programming and meta information. This ensures that not only is the site targeted correctly, but that it will be found by search engines. If you can’t be found on the web in today’s modern world, your company may as well not exist!
Then, we begin to build the site. During this stage of ecommerce web site design & development, we take into account certain important factors that contribute to users’ buying habits – search functions, an easy checkout process, coupon code usability, credit and debit card security measures, and placement of items and promotions on the web pages. It’s important to take a user-end view of your ecommerce site. What would make you want to buy? What would make you leave the page? Consider all this while building your site. You want it to be as easy as possible for your customers to buy.
If you’re considering delving into ecommerce web site design & development, take these tips into mind. Here at Cowgirl Interactive in Dallas, ecommerce web design is our specialty. We’ve done it for some of the biggest names in the business, so we truly know our stuff!